Get: New & returning college students who only shop Walmart for basic must-haves
To: Feel inspired to reconsider Walmart for the stylish, on-trend & unique items.
By: Amplifying unexpected & thrifty finds at Walmart that fit their dorm/apt, tech & style aesthetic, enabling self-expression.
Assets created: Dedicated Cross-category landing page, Emails, and Social.
Creative Direction: Michelle Clark and Janice Echevarria
