The Project: Create a clean, and elevated campaign that showcases our start of year trend “Curve Appeal” to accompany our New Year, New Vibe launch.
The Process: This campaign involved working with the editorial team to build the Home Department Page wireframe, creating the photo art direction alongside the Creative Directors, working with the CGI team to maintain our vision and creative direction at every step of the process, and compiling the images into the wireframe and adjusting to create a cohesive and beautiful story.
Additional Assets: Emails and Social assets created to drive to the Home Department Page
Creative Direction: Michelle Clark and Sean Johnston